![]() Cottonelle – Ultra ComfortCare scored highest in user test surveys. ![]() ![]() Cottonelle’s paper indeed stands out from the rest in terms of look and feel and we think it’s possible that this aspect alone could inspire subconscious confidence in the brand, or at least make a more memorable impression. It is interesting to note power of brand recognition and how it may have affected an unintentional bias in our blind testing. We neither confirmed nor denied their suspicions until after we revealed the results. Some testers claimed to be able to identify Cottonelle from its signature patterning. When placed side by side, Cottonelle stands out as the hardiest of the bunch, a quality that our testers prefered. It lends a paper towel-like feel, thicker and more robust than the other brands. Its slightly elastic feel is also unique, a quality that makes the paper feel extra strong. The horizontal banding is more pronounced than third place contenders Charmin – Ultra Strong, adding to the effect of fluffiness with deeper pockets.Ĭottonelle - Ultra ComfortCare hits the sweet spot with both high test marks and high user-satisfaction, taking the title as best toilet paper overall. The deeper grooves potentially hold and trap more. Maybe there’s something to Cottonelle’s claim that their signature ripple texture “cleans better” after all. This goes to show that strength may be as important, if not more so, than softness. In our user surveys, grades in strength and impression of quality outweighed softness. Even though Quilted Northern beat Cottonelle in the lab tests, the lead in our user surveys tipped the scales in Cottonelle’s favor. Cottonelle – Ultra ComfortCare tied with Quilted Northern Ultra Plush in multiple categories like wet strength, absorption, dry lint and width, but user surveys pushed the final score over the top. New toilet paper alternative on the block: bambooĬottonelle takes the crown, narrowly beating runner-ups Quilted Northern and Charmin – Ultra Strong when we combined both lab tests and user surveys.Luxe pick: Quilted Northern – Ultra Plush.Top pick: Cottonelle – Ultra ComfortCare.Quilted Northern – Ultra Plush is our pick for most luxurious. After subjecting each roll to extensive usage by our team, we hereby bestow the best toilet paper crown to Cottonelle – Ultra ComfortCare, which scored high marks in both lab tests and user satisfaction. We developed the end-all-be-all of toilet paper tests. If you’re looking for more green tips, check out our guide on creating an eco-friendly bathroom.With an extensive 200-hour-long study that included research, lab tests and user surveys, we narrowed the top-rated toilet papers down to eight. Like using reusable grocery bags and metal straws, switching up your toilet paper is a small but easy change to make your everyday routine more sustainable. This paper is also made from 100 percent sustainable bamboo and it takes just 0.59 gallons of water to make a single roll. It’s entirely hypoallergenic with no dyes, artificial fragrances, or BPA. This paper is great for sensitive skin and is made from 100 percent FSC-certified bamboo. Betterway Organic Bamboo Toilet Paper.More likely to be found at your regular grocery store, this brand is made with 100 percent recycled paper and if you order online, the product is shipped in a recyclable box. As a bonus, for every roll purchased, the company donates a single-use biodegradable toilet to someone in need. These rolls are made from sustainable sourced bamboo and entirely plastic-free. Also, 50 percent of the company’s profits go towards providing water, sanitation, and hygiene products to communities in need. If you want sustainable toilet paper with a clever name bonus, Who Gives a Crap is made from 100 percent recycled fibers, wrapped in paper, and delivered with carbon neutral shipping. If you’re not ready to invest in a bidet just yet, here are five sustainable toilet paper brands to get you started. While Americans may scoff at the idea, we must admit our bathroom routines could use a sustainable upgrade. Did you know it takes 37 gallons of water to make a single roll of toilet paper? There’s a reason why many other countries rely on bidets for bathroom hygiene.
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